[ MarTech Insights ]
No hype. Only what works.
Practical assessments on tool selection, stack analysis, GDPR and AI in marketing. From 20 years of practice.
15,000 Tools, Half Unused: Why Your MarTech Stack Is Costing You Money
Gartner 2025: 49% of all MarTech tools are never actively used. How tool sprawl happens, what it costs and how to stop it.
March 20, 2026Tool SelectionThe 7 Biggest Mistakes in RFI/RFP for Marketing Software
Most software decisions are poorly prepared. Which mistakes are typical in the RFI/RFP process for marketing automation and how to avoid them.
March 27, 2026Stack AssessmentMarTech Stack Audit: What's Really in Your Stack (and What Needs to Go)
What a MarTech stack audit is, why 7 dimensions are enough to understand the status quo, and what regularly surprises companies.
April 03, 2026ComplianceGDPR-Compliant Marketing Automation: The Checklist for Mid-Market Companies
4 legal requirements that must be met when selecting marketing automation tools in the DACH region. With checklist.
April 10, 2026Tool SelectionCDP vs. CRM vs. MAP: Which Tool Does Your Company Actually Need?
Three acronyms, three different problems. What Customer Data Platform, CRM and Marketing Automation Platform do and when you need which system.
April 17, 2026Stack Assessment5 Signs Your MarTech Stack Needs an Analysis Now
How to recognize that your marketing technology stack is no longer working: 5 concrete warning signals with action recommendations.
April 24, 2026AIAI in Marketing 2026: What Actually Works and What Is Hype
A sober assessment: which AI applications in marketing are production-ready today and where companies should still wait.
May 01, 2026AdvisoryIndependent MarTech Consulting: What Makes the Difference
Why true vendor independence is rare — and what to look for when choosing a MarTech advisor. With 3 practical questions for the first call.
May 08, 2026